The Lover Archetype: Follow Your Passion - Zeedia Media It helps you to find out which archetype you are currently embodying the most. Lovers may be known as partners, intimates, matchmakers, enthusiasts, connoisseurs, sensualists, and team builders. Love is a very powerful emotion and can make us insane or better versions of ourselves. She is fully connected to her senses and her radiant, almost electrical energy mesmerizes. However, there is no denying that the Lover Archetype is an age-old way to sell products and entice our deepest desires. Ring-binder. Javascript is required. 12 Brand Archetypes: Definitions & Real-Life Examples - DesignRush I absolutely hate using the words feminine and masculine because of the connotations behind each. Cleopatra brought exoticism and a sense of godly masculinity to both Julius Ceasar and Mark Antony (and probably many others), and Marilyn Monroe brought a sense of masculine danger and pleasure to Joe DiMaggio and John F Kennedy (and probably many others). Lover brands are often marketed as sensual, passionate, feminine, sweet, and romantic. The absolute classic example is Marilyn Monroe, of course. Also known as the clown, trickster, comedian, practical joker or the fool, the Jester is an archetype that is at peace with the paradoxes of the world.He uses humor to illuminate hypocrisy, and also level the playing field between those of power and those without.. Keep open communication when it comes to the amount of energy you need, you give, and that you must recharge. The Lover archetype family includes: Romantic, Companion, Hedonist, and Matchmaker. Read More The Huntress Archetype Embrace the Wild Woman Within YouContinue. The Natural?? It's our egos that they stroke, our vanity emotional walls that they align with, and our self-esteem that they praise. Most of such archetype characters hold the motto of love for life dear to them and demonstrate it when the occasions arise. Love is one of the driving elements in many stories, and in much of our lives. To tackle and grow maturely with an Ideal Lover: Allow for their hope and ideas of growth, but also keep a firm grounding on reality. Weve all been there I think. Romeo and Juliet are the classic lover archetype examples. On the other hand, the trouble with Ideal Lovers is their grandiose self-image and lack of ability to operate within the realms of reality. They have passions for life, enthusiasm, and excitement and demonstrate these emotions quite openly. Feel free to share in the comments below. They love people and want to be sociable and in touch with everyone around them. As the two travel to Mordor, Sam never falters in his devotion or love for Frodo. Is this a good thing? They probably won't say it outright or explicitly ask you for motherly/fatherly-ness, but it's their openness for affection and protection that draws us so close and dear. Shadow work is all about getting to know yourself on a deeper level. Flamboyant males and rigid females are the popular images that come to mind. Copyright 2023 Literary Devices. Strengths: romance, conviction, devotion Weaknesses: idealistic, fear of rejection, willingness to sacrifice everything Descriptive words: desire, intimacy, sensual Similar to the Charmer of hope, the Charismatic brings intensified energy to their own hopes and tends to make you believe in them as well - which leads us to being more reliant and believing in their cause/values. The quiet child who is fascinated by new colors, sights, tastes, and sensations. The playful, passionate Lover is highly connected to her body. The Natural mainly draws upon 4 characteristics that we are attracted to: innocence, blissful unawareness, spontaneous talent/skill, or openness. We miss those times and the Natural brings it back to us. They give us a bit of Coquette-like distance and confusion in terms of romance, while at the same time bringing Ideal Lover behaviour. Although some deities have the status of lover archetypes in Greek mythology, Romeo and Juliet is the first such lover archetype couple in which both Romeo as well as Juliet present themselves not only as emotional and passionate lovers, but also as kind and caring for others. The Lover Archetype. They entice you and frustrate you at the same time, and we're attracted to this because of our human nature to want what we can't have. One can see every woman (or girl) somewhere between these three extremes. Our adolescent days were when we forged our model for love and affection. It is, however, another thing that all of her dreams to win his love end up in smoke as he also becomes a traditional young man, leaving her when he comes to know about her past. Every Celebrity in Carol Burnett's 90th Birthday Special on NBC Many men longed to marry Aphrodite and, according to Greek mythology, she had many affairs with gods as well as mortals which captures the Lover Archetypes desire for pleasure. Lets dive into her characteristics and spirit. Joan Baez #4. However, each has four sub-archetypes, so the Lover Archetype is like the representative of this family. The lover archetype characters are people having an obsession with love to the point of taking risks and sacrificing their lives for it. Try these 11 tips for staying creative and living a creative life that brings you joy. The Lover archetype is characterized by intimacy, pleasure, and sensuality. They have high dreams and vast imaginations and do not limit their abilities to love only. I'm a branding expert and graphic designer based in NY. The Ideal Lover? Why nottake a look? Where can you watch the 2023 Met Gala as A-listers arrive on Monday, May 1? Common image subjects include things like flowers, couples, and women. They: The negative traits of Lovers can manifest themselves as shallowness, obsessiveness, or being overly dramatic. Think of any celebrity. What is the sensualist archetype? - Pvillage.org The lover archetype characters are people having an obsession with love to the point of taking risks and sacrificing their lives for it. Their lack of conformity to the masses is such an attractive characteristic that we all want a piece of. Godiva's brand messaging incorporates sexuality and relationships to create passionate sensations in its target audience. The Lover Archetype: 10 Branding Examples - EbaqDesign Therefore, she also is a lover archetype example in some ways. When you create a familiar archetype, the reader is able to fill in the blanks, knowing a lot about the character or situation. Chanel enjoyed celebrity endorsement at a time when such a thing was virtually unheard of, from the archetypal icon of female sexuality and . This character seeks togetherness and security, passion and fun, sensuality and pleasure. With the latter, much like the Dandy, we want to be in the presence of someone just as carefree and unworried about the consequences of their actions -- and the Coquette does just that, showing little acknowledgement for us and giving hope that maybe we can have little worry for consequence as well. This is the fourth part of a series on the archetypes of mature masculinity based on the book King, Warrior, Magician, Lover by Robert Moore and Douglas Gillette. When the initial thrill of a new relationship or project fades, she might be quick to search a new stimulus instead of staying persistent and working through the issues at hand. Tony Robbins does this with his clients, Gary Vaynerchuk with his entrepreneurial following, and Andy Warhol with his artistic subjects -- they were always painted in the most hopeful light. Like hearts and flowers on Valentine's Day, in fiction, the Lover Archetype is everywhere. They exude confidence and energy in all the right places. How we act as children is just that - childish. The instigator of mayhem, which can sometimes be their downfall. Their quest for connection drives them. These brands may be associated with characteristics such as high quality, elegance, desire, valuable, and youth. We're gonna have to work at this every day, but I want to do that because I want you. What do I like about myself, apart from what other people tell me? At the end of the day, your life is how you choose to live it, and that includes the people you choose to let in. We all have our crushes from the movies, but think deeply about what it must be like being their partner. The lover archetype is also known as a friend, spouse, team builder, partner, and sensualist. They dangle the love carrot on a stick in front of us, but never fully give it to us. The Lover brand archetype is about creating relationships and evoking emotions. I loved it all. Simple. We see a filling of a forgotten desire in them, with them, and through them. As with all things, there is a balance of light and darkness. P.S. This archetype represents our ideas of genuine companionship and of seeking this connection. The Lover is also one of the Five Masculine Archetype I used in the Masculine Archetype Deck. They provide excellent customer service that keeps them obsessed with the brand like The New York Times. Chanel's philosophy is beneficial to the entire world, not just the fashion industry. Archetypes: Jester - Ariel Hudnall However, they can also be seen as unloved and unfulfilled if they do not have a partner that meets their needs. They cast spells on the opposite gender using their same behaviours. The dynamic of your personal type and the type you're attracted to will not be the exact same for another couple with the same pairing. To combat this, I want you to really understand your definition of love. While researching this topic, we've discovered that it is difficult to talk and write about this archetype, as female sexuality still hasn't been fully reconciled and accepted in post-agricultural society. Sirens are usually sex symbols and they usually have a lot of men chasing them because of their beauty & erotic energy. The Siren is of highly charged traditionally-feminine energy and tends to attract those of a completely opposite, traditionally-masculine energy. Although in the beginning, it does not seem that Tess could be the example of a lover archetype, when she starts loving Angel Clare and he convinces her about his best intentions of loving and marrying her, she loves him and marries him. In summary, the Lover brand archetype is intimate and sophisticated. Or are they just a reflection of how you felt love as a child and are you just settling for a familiar child-like love? Did it help you to understand yourself more deeply? ); All there is for you to do is put your own unique spin on your paper children. When it comes to what makes a premium ice cream luxurious, Haagen-Dazs has set the standard high. Let me now give you some examples of how to use the Lover Archetype in branding. Christian Dior is another example of a brand adopting the Lover archetype. Read More Beyond Right or Wrong: Non-Duality ExplainedContinue. These are the best examples of brands that you can use if you want to use the Lover archetype in your brand strategy.