Any other use of real names is an accident and a coincidence. Check out our FAQ Page. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. Reese's Not Sorry Campaign - WNW - Working Not Working The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. REESE'S Peanut Butter and Chocolate Candy | HERSHEY'S This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. Not sorry. Optimize TV Ad Spend With Q1 2023 Insights. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. Were not gonna stop. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. No one wants a THIN Reeses peanut butter cup! And to make it even harder to resist, we used real products across all our communications. Submissions should come only from actors, their parent/legal guardian or casting agency. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube Cookie Notice An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. And the newest innovation, Reeses with pretzel bites, geniusest. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. (we don't. "Not Sorry", in the age of public apologies, are words we seldom hear. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? Reeses.. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Free to qualified media, marketing and advertising professionals. (56) Buy Now. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Given all of the facts we can make a lot of assumptions. 30 Commercials You Didn't Realize Were Voiced By Celebrities turn the lights off and keep them to yourself, instead of giving them out to trick-or-treaters. No one was asking if they were sorry or what they werent sorry for, they just confessed. Hard to count them without taking a bite. The company recently ranked No. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Privacy Policy. because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. By using our website you agree to the use of cookies as described in our. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. originated in marketing campaigns for this candy. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? Archived post. It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) Reese's Commercial 2021 - (USA) - YouTube In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. Reeses is the perfect criminal. When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. Why do they say not sorry Reese's? | Dependable this time last year, reports YouGov. Adding pieces to the cup, genius. ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. Table of Contents show Why do Reeses ads say not sorry? Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks Were not sorry. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. Theres no warning telling you to eat Milky Ways responsibly. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. The "Not sorry" slogan from Reese's commercials. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. "I kinda like it. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. Another, launched in late By using iSpot.tv, you accept our. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. What is Not Reese's Sorry For? | Jargon It was big on Twitter back in 2010. The . What is Reese's slogan? Reese's | Not Sorry Dylan Ostrow Once verified, the information you provide will be displayed on our site. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. Reddit and its partners use cookies and similar technologies to provide you with a better experience. This isnt What is Reese's slogan? - Foodly Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. We, and our partners, use cookies to deliver our services. (@Chickenwench) November 2, 2018. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. How do you increase sales for the most sold candy in America? Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. Optimize TV Ad Spend With Q1 2023 Insights. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. The original incarnation of Reese's #NotSorry was a response to the campaign "Sorry, I Was Eating a Milky Way" launched by competitor Mars in 2012. Of course, one was eating chocolate and the other was eating peanut butter. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. In this way, Is James Earl Jones the spokesman for Arby's? I know my way around a Reeses and their brand and I take them very seriously. The co-branded bar is set to be in U.S. stores next What a stupid slogan. Tell me the meaning of "not sorry" in that Reese's peanut butter cup Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago "The dribbling musings of a second rate wit.". Before posting or commenting, please check the rules in the sidebar. You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. Especially that "Are you drooling?" Im sure innumerable. ET, Webinar I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. June, spotlights the new Reeses Pieces Cup. With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. ), the company is fully embracing the. 2017 GMC Acadia TV Spot, 'The Next Generation . No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. The "Not sorry" slogan from Reese's commercials. Literally just every ad for Reese's Not Sorry campign. Comparing these commercials to old westerns is unfair to the westerns. #NotSorry Campaign Paying Off For Reese's - MediaPost The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? Not sorry. They want to be bold, unapologetic, and unexpected. Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. one. Maybe one day well make a cup that is made with soy or something, but for now, WERE NOT SORRY, which was then shortened to, not sorry. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. You can connect with Reese's on Facebook, Twitter and YouTube. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday . If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. Now that we are all briefed on our candy bar advertisement history, allow me to reel back in the topic at hand, Reeses and why they refuse to apologize for an unknown crime. Reeses hired Will Arnett as their new spokesperson. Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided Version. New comments cannot be posted and votes cannot be cast. Well here's the place to air your grievances! Password Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. For more information, please see our Reeses Peanut Butter Cups are an iconic Halloween treat, often ranked No. Is this simply a new direction for the company to generate sales? #NotSorry Campaign Paying Off For Reese's - 10/15/2018. and our A landing page features videos and recipes. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. Reese's #NotSorry ads drive conversation, purchase intent ahead of The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. ET, ranked No. . Of course the food collided and supposedly Reeces Cups were born. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. What the hell is it even supposed to mean?? also represents a 10-points increase in awareness since June 1. It would work in an old Clint Eastwood western. Have questions about this ad or our catalog? It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. However you are not wrong on the 10 year mark. Reeses is no longer interested in their past persona. So its just cheeky "sorry we are delicious, not". By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. More recent versions have themes specifically relating to buying Reeses for Halloween, with one (below) suggesting that you can always In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at I remember that. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. Get the free daily newsletter read by industry experts. Everywhere, pretty sure even in banks". AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. Jargon The Website is not intended for readers under the age of 18. If you're already a paid subscriber, please sign-in. How do you make an ad so bad that it makes me NOT want to buy it???? Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. Thats significantly higher than the 20% who Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. What does it do? Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? My MAGA cousin does this not sorry crap on Facebook all the time. Were not sorry we know exactly what were doing. Youre welcome.. Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized.